The Good Guys Bakehouse Biscuit Melts are a new series of savory biscuits for consumers in the UK to pick up when looking for a lower fat way to enjoy a crispy snack. The biscuits come in two flavors including Peppered and Cheddar, which are both wafer-based biscuits crafted with real ingredients that are naturally low in calories as well as fat. The Cheddar biscuits are reported to have 65% less fat than 100-gram alternatives on the market, while the Peppered flavor has 50% less fat than other varieties.
Founder Steve Monk spoke on the Good Guys Bakehouse Biscuit Melts saying, "Our mission with Good Guys is to bring much-needed innovation to grow the savoury biscuits category. This means keeping it simple, with great tasting healthier snacks baked with real ingredients."
Savory Wafer Biscuit Snacks
The Good Guys Bakehouse Biscuit Melts are Low in Fat
Trend Themes
1. Healthier Snacks - The trend of producing savory, low-fat biscuit snacks with natural ingredients for health-conscious consumers
2. Innovative Biscuits - The trend of creating savory biscuit melts with unique flavors such as Peppered and Cheddar for customers looking for alternative snacks
3. Alternative Ingredients - The trend of exploring new ingredients for biscuits such as wafer and real, low-fat cheese to offer a one-of-a-kind snacking experience
Industry Implications
1. Food and Beverage - The food industry can innovate by introducing healthier options in the snack category using alternative ingredients to cater to the health-conscious audience
2. Retail - Retail industry can recognize the increasing customer demand for low-fat snack options and introduce innovative products accordingly
3. Nutrition and Wellness - The nutrition industry can educate people about the health benefits of natural, low-fat ingredients in biscuits to increase the popularity of health-conscious savoury snacks