Starbucks has been in Indonesia for 16 years and to celebrate this anniversary, the drink brand released its Birthday Cream Drink, which is both Instagram-friendly and delicious.
The exciting beverage update features a milky base, making for an easily drinkable treat. It's been infused with sweet vanilla and hazelnut syrups, making for a unique flavor profile that's appealing to anyone with a sweet tooth. To make matters even more enticing, this beverage is blended with ice and a mocha sauce and then finished with pink, raspberry whipped cream, which adds a unique coloring and a chocolate drizzle.
The dessert-themed drink is sure to appeal to fans of the brand, as well as those looking for a mid-day pick-me-up.
Birthday Cake-Themed Beverages
Starbucks Indonesia Released Its Birthday Cream Drink
Trend Themes
1. Dessert-themed Beverages - Opportunity for businesses to create unique and visually appealing drink options inspired by popular desserts.
2. Creative Flavor Profiles - Opportunity for businesses to experiment with unique combinations of flavors to create exciting and distinctive drink options.
3. Instagram-friendly Offerings - Opportunity for businesses to design and market drinks that are visually appealing and highly shareable on social media platforms.
Industry Implications
1. Food and Beverage - Opportunity for restaurants, cafes, and beverage companies to introduce innovative and enticing beverage options to cater to consumer demand for novel experiences.
2. Hospitality - Opportunity for hotels, resorts, and event venues to enhance their beverage menus with creative and visually appealing options to elevate guest experiences.
3. Social Media and Marketing - Opportunity for social media platforms and marketing agencies to collaborate with businesses in promoting visually appealing and Instagram-friendly beverages to reach a wider audience.