Bird Bros Gloriously Golden eggs are being shown off in new packaging that will make them easier for shoppers to identify in-store and also help to communicate their quality to curious consumers in a quick glance. The eggs feature the same golden yolks as the original, but now come in a gold-colored carton that will help to differentiate it from the plainly colored alternatives presently on store shelves. The packaging helps to position the product as a higher end alternative to other options on the market, while also making it more special for shoppers to relish in picking up.
Commercial Director Matthew Bird spoke on the Bird Bros Gloriously Golden eggs saying, "Gloriously Golden free-range eggs is first choice for many of our customers who love those deliciously rich and vibrant yolks. That demand looks set to continue so we have revisited the design for the range, changing the packaging to a beautiful golden-yellow and incorporating other subtle design changes. The slicker, smarter, colourful new look better reflects the high-quality product within."
Gilded Free-Range Egg Packaging
Bird Bros Gloriously Golden Eggs Now Come in New Cartons
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