Bushnell and ‘Field and Stream’ are now offering a $1 million reward for verifiable pictures of Bigfoot (or any other Sasquatch). Obviously the news of Bigfoot has been buzzing on the net, so it seems fitting that someone should leverage all the hype.
Earlier this week I wrote an article about Mythvertising, suggesting that Bigfoot and Chupacabra represent a massive opportunity for advertisers. The brands of these mythical beasts are extremely well known and nobody owns the trademark… So you can do pretty much anything with Bigfoot that you’d like!
With the exception of the first photo, this gallery consists of current contest entries in the Sasquatch photo challenge...
Bushnell has also opened up their category to pranksters, "BONUS CATEGORY: For all you jokers out there - we’re giving away an additional Bushnell Trail Scout Pro camera for your best attempt to cheat Bushnell out of their $1,000,000 prize. So go grab your gorilla suit and head to the nearest woodlot. Just don’t get mistaken for a bear*. *Please use caution when taking photographs outdoors and in the wild, especially when using suits or costumes that resemble wild animals (Gorilla, Sasquatch, or other)."
Capitalizing on Bigfoot
$1 Million Sasquatch Photo Challenge
Trend Themes
1. Mythvertising - The opportunity for advertisers to capitalize on the buzz and popularity of mythical beasts like Bigfoot and create disruptive new marketing campaigns.
2. Crowdsourced Media - The trend of encouraging the general public to contribute content, like photos of Sasquatch, for a chance to win a large prize.
3. Prank-based Promotions - Opportunities to create engaging and humorous marketing campaigns surrounding a prize challenge, like Bushnell's $1 million Sasquatch photo challenge.
Industry Implications
1. Outdoor and Adventure Gear - Leveraging the hype surrounding Bigfoot and Sasquatch to create limited edition, themed outdoor and adventure gear.
2. Media and Publishing - Creating new media platforms or publications focused on Sasquatch content, like news and sightings reports or a Sasquatch photography book.
3. Tourism and Travel - Opportunities to create Sasquatch-themed tours in areas where sightings are common, featuring expert guides and educational experiences.