McDonald’s Canada is going big this fall with the launch of the chain's biggest offering yet: the new Big Arch burger.
Officially available as of August 27th, 2024, the new Big Arch burger is a supersized creation that's meant for those with big appetites. The towering burger consists of two quarter-pound beef patties layered with three slices of white processed cheese, sliced onions, crispy onions, shredded lettuce, pickles, and the chain's new Big Arch sauce. The burger was created in response to an overwhelming demand for more filling options and Canada is one of the first global markets to test the new offering.
While the Big Arch can be ordered on its own, if you're still hungry, you can make it a combo and enjoy it as an Extra Value Meal with fries and a drink.
Big Appetite-Satisfying Burgers
McDonald’s Canada Has Just Launched the New Big Arch Burger
Trend Themes
1. Supersized Fast-food Offerings - Increasing demand for more filling and indulgent menu items is pushing fast-food chains to create larger and more extravagant burger options.
2. Global Fast-food Product Testing - Brands are leveraging specific international markets to pilot new products and gauge consumer response before wider releases.
3. Enhanced Combo Meals - Fast-food outlets are bundling high-calorie burgers with sides and drinks to create appealing value meals for customers with big appetites.
Industry Implications
1. Quick Service Restaurants (QSR) - QSRs are innovating with oversized food offerings to stand out in a saturated market and attract consumers seeking hearty meals.
2. Food Service Packaging - The introduction of larger food items necessitates the development of new, robust packaging solutions to handle increased portion sizes and maintain freshness.
3. Flavor Enhancement Ingredients - The creation of proprietary sauces, like McDonald's new Big Arch sauce, showcases ongoing innovation in flavor enhancement within the fast-food industry.