BIDEN Beauty was created to spread awareness about voting within the beauty community. As the brand states, "BIDEN Beauty is a real beauty brand that aims to merge beauty and politics to push forward a message of diversity, inclusivity and agency within the beauty communities—and beyond."
The first product from the brand is a blue-colored, dual-sided makeup sponge by the name of BIDEN Beat. 100% of the proceeds from the product will go towards supporting the Democratic National Committee and Biden Victory Fund.
Soon, BIDEN Beauty plans to launch even more new products, including Biden Bounce Hyaluronic Acid and We Glow High Kamala Highlighting Stick. Fans can also show their support with hats, stickers, hoodies and other merchandise designs.
Politically Inspired Makeup Sponges
BIDEN Beauty's BIDEN Beat is a Dual-Sided Makeup Sponge
Trend Themes
1. Politically Inspired Beauty - Beauty brands merging politics and beauty to spread awareness and promote diversity and inclusivity.
2. Community Engagement in Beauty - Beauty brands promoting social and political causes to engage their community and make a positive impact.
3. Fundraising Through Beauty Products - Brands using the sales of beauty products to raise funds for political campaigns and organizations.
Industry Implications
1. Beauty and Cosmetics - Opportunities for beauty brands to create politically inspired products and campaigns to engage their audience and drive sales.
2. Political Campaigns and Organizations - Opportunities for political campaigns and organizations to collaborate with beauty brands and use their platforms to raise funds and spread awareness.
3. Fashion and Merchandise - Opportunities to create fashion and merchandise items that support political causes and engage consumers in a meaningful way.