Beyond IT is a company based in Japan and it partnered up with the video game Minecraft to recruit new job candidates. This approach to recruitment helps seek out real-life gamers and it is taking this angle for a number of different reasons -- one of which is to look for a young demographic such as fresh graduates or students.
Another reason is the time that it can save and travel expenses that are saved as well. Candidates are able to attend meetings within the game. The main benefit of this process is due to the fact that both parties operate similarly. Minecraft has players logging in from different locations which functions similarly to using a server.
Internal Video Game Recruitment
Beyond IT Uses Minecraft to Recruit New Job Candidates
Trend Themes
1. Virtual Recruitment - Using virtual platforms, such as video games, for recruitment purposes, enables companies to reach a larger pool of potential candidates and tap into specific demographics, like young gamers.
2. Gamified Hiring Process - Gamifying the hiring process can not only attract candidates with gaming backgrounds but also provide an engaging and interactive experience that assesses their skills and compatibility with the company culture.
3. Remote Collaboration - Utilizing virtual environments for meetings and collaborations allows for seamless communication and reduces travel expenses, enabling companies to work with talent from different locations and time zones.
Industry Implications
1. Human Resources - The Human Resources industry can explore virtual recruitment techniques to widen their talent pool and streamline the hiring process, ultimately saving time and resources.
2. Gaming - The gaming industry can leverage its platforms and popular games like Minecraft to forge partnerships with companies seeking innovative recruitment approaches, expanding their reach and customer base.
3. Technology - The technology industry can develop solutions and platforms that seamlessly integrate virtual environments into the recruitment process, providing companies with efficient and effective tools for candidate evaluation and collaboration.