In the spring, Jarritos teamed up with Nike for a Nike SB Dunk Low collaboration and to celebrate this exclusive partnership, the brand created a limited-edition beverage box, or "shoe box," with four branded bottles. Only the luckiest fans will be able to get their hands on this special box from Jarritos.
These nostalgic, Made-in-Mexico drinks are easily recognized by their glass bottles and colors that show off vibrant flavors like mandarin, guava and the latest ones like watermelon.
The limited-edition Jarritos x Nike beverage box captures the essence of sneaker culture, designed with elements that resonate with sneakerheads' passion for eye-catching style. With its exclusive packaging and collectible appeal, this beverage box will be sought-after by sneaker enthusiasts and beverage connoisseurs alike.
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Trend Themes
1. Limited-edition Collaboration - The co-branded beverage box from Jarritos and Nike highlights the trend of limited-edition collaborations, offering a unique and collectible experience.
2. Nostalgic Branding - Jarritos' use of nostalgic branding in their co-branded beverage box taps into the trend of evoking nostalgia to resonate with consumers and create a sense of familiarity.
3. Exclusive Packaging - The exclusive packaging of the Jarritos x Nike beverage box highlights the trend of creating premium and unique packaging designs to enhance the consumer's experience.
Industry Implications
1. Beverage - The co-branded Jarritos x Nike beverage box showcases the innovation opportunity of partnering with brands to create novel packaging concepts, attracting consumers with a unique selling proposition.
2. Fashion - The collaboration between Jarritos and Nike in the form of a beverage box presents an opportunity for the fashion industry to explore the intersection of branding and experiential marketing in non-traditional ways.
3. Collectibles - By creating a limited-edition beverage box, Jarritos and Nike tap into the growing trend of collectibles, opening up opportunities to create unique and sought-after products that resonate with collectors and enthusiasts.