Many people opt to skip breakfast in exchange for a little extra sleep, but Second Cup's new Better For You menu hopes to get people back into that morning meal with healthy and delicious items.
It's long been an axiom of nutrition that breakfast is the most important meal of the day. Yet breakfast is also surely the most common meal to forgo. What many people can't afford to skip during their morning routine is a coffee, and so Second Cup has introduced its Better For You menu as a way to get people eating healthy habitually.
The menu includes two smoothies (the Strawberry Banana Glow and Green Mango Boost); the Egg White, Kale, and Feta Breakfast Wrap (which comes with sun-dried and fresh tomatoes); and the Overnight Oat and Chia Seeds (served with yogurt.)
Healthy Green-Labelled Breakfast Menus
Second Cup's 'Better For You' Menu Has Smoothies and Wraps
Trend Themes
1. Healthy Breakfast Options - Disruptive innovation opportunity: Develop new and creative breakfast options that are both healthy and delicious to encourage consumers to prioritize breakfast.
2. Plant-based Smoothies - Disruptive innovation opportunity: Create a line of plant-based smoothies using innovative ingredients to cater to the growing demand for healthier beverage options.
3. Convenient Breakfast Wraps - Disruptive innovation opportunity: Invent convenient and nutritious breakfast wraps that can be easily consumed on-the-go for busy individuals.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introduce new breakfast menus and customizable options that cater to the increasing interest in healthy eating habits.
2. Wellness and Nutrition - Disruptive innovation opportunity: Develop nutritional meal plans and educational resources that emphasize the importance of breakfast and provide healthier alternatives.
3. Fast Casual Restaurants - Disruptive innovation opportunity: Implement technology-driven ordering systems and delivery solutions for breakfast items to enhance convenience and accessibility for customers.