To encourage greater representation within the world of beauty, BET Networks and Beautycon Media collaborated on a series of short beauty tutorials that showcase looks on black models and influencers with different hair types and skin tones. In the span of just about a minute, the short-form WOC beauty tutorials share how viewers can effortlessly recreate some of the season's most fashion-forward looks. So far, BET Networks and Beautycon have shared 'The Twine Twists' and a neon-accented smoky eye.
As well as being able to find the short beauty tutorials on BET's website and Instagram page, fans will also be able to see the looks screened at the upcoming Beautycon NYC 2018 Festival.
Across the beauty industry, many brands are now committing to offering broader shade ranges in order to better cater to underserved consumers.
WOC Beauty Tutorials
BET Networks and Beautycon are Sharing Diverse Beauty Looks
Trend Themes
1. Greater Representation in Beauty - Creating diverse beauty tutorials that showcase looks on black models and influencers with different hair types and skin tones.
2. Short-form Beauty Tutorials - Sharing quick, one-minute tutorials on how to recreate fashion-forward looks.
3. Expanded Shade Ranges - Brands offering broader shade ranges in order to better cater to underserved consumers.
Industry Implications
1. Beauty Industry - Creating diverse beauty tutorials and offering broader shade ranges.
2. Film and Television - Screening beauty tutorials at Beautycon NYC 2018 Festival.
3. Social Media - Making beauty tutorials available on BET's website and Instagram page.