After a couple discusses marriage and agrees that they both want to spend the rest of their lives together, typically a woman must wait for the question to be popped at the right moment—but Best Surprise is an online retailer that wants to help women initiate the engagement process.
In Japan, Best Surprise is offering the Nadeshiko Reverse Proposal Ring Set, which consists of a ring and stationery for a woman to pen a proposal letter that communicaes her feelings and desires on marriage. When ordering this set, women are able to send it directly to their partner's address, so that he may accept the proposal and present the ring to his partner.
Alternatively, a man is also able to send the ring back to Best Surprise. While a woman will not be eligible for a refund if she has been rejected, Best Surprise will send her a diamond necklace to help her celebrate her new life as single woman.
Proposal-Prompting Kits
Best Surprise's Reverse Proposal Ring Set Helps Women Initiate Engagement
Trend Themes
1. Reverse Proposal - Creating products and services that empower women to take the initiative in proposing marriage.
2. Personalized Engagement - Providing customizable engagement packages that allow individuals to curate unique experiences for their proposals.
3. Supportive Post-rejection - Developing products or services that offer emotional support and celebrate independence for individuals facing rejection after a proposal.
Industry Implications
1. Online Retail - Exploring online platforms to offer innovative engagement products and services.
2. Jewelry - Creating customizable and thematic engagement rings and accessories for unique marriage proposals.
3. Relationship Counseling - Providing counseling services that support individuals through the emotional challenges of proposing or facing rejection.