The Twilight acceptance for the Best Kiss Award at the 2009 MTV Movie Awards is being compared to the infamous lip lock in 2006 between Rachel McAdams and Ryan Gosling.
Although Robert Pattinson and Kristen Stewart heated up the stage and teased the audience with their almost-kiss, it is hard to say that any act will beat the acceptance for the Best Kiss Award three years ago.
Implications - Any company or brand seeking immediate brand recognition or attention would be wise to participate in a publicity stunt associated with a major cultural event. By associating the brand's name with a major event that will affect millions of consumers, the company attaches its image to a major movement and shows that it is on the pulse of contemporary entertainment.
Mock Make-Outs
'Twilight' Gets Compared to 'The Notebook' at the MTV Movie Awards
Trend Themes
1. Publicity Stunts - Companies can harness the power of major cultural events to create immediate brand recognition and attention through publicity stunts.
2. Brand Association - By associating their name with a major event, companies can align their brand image with a significant movement in contemporary entertainment.
3. Cultural Impact - Participating in cultural events allows companies to demonstrate their relevance and connection to the pulse of modern society.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can capitalize on the trend of publicity stunts to help brands create buzz and gain visibility.
2. Entertainment and Media - The entertainment and media industry can leverage the power of brand association with major events to enhance their reach and attract consumer attention.
3. Event Planning - The event planning industry can offer services to companies looking to participate in cultural events and create impactful experiences for consumers.