Starbucks Japan has introduced many berry frappuccinos over time and the newest one launched for the holiday season takes cues from the chocolate-covered strawberries enjoyed at Christmas markets in Germany. The Chocolate Strawberry Festive Frappuccino is the first Christmas Frappuccino of the year and it is decorated with toppings to make it look like a red stand at a holiday market.
Building on a chocolate base, strawberry juice and pulp are featured in the beverage, which makes for a fun and festive textured treat. Launching alongside the new drink is a giftable collection of drinkware and the Chocolate Strawberry Festive Mocha, made with steamed milk and espresso.
On the menu at Starbucks Japan, there will be plenty of returning favorites like the Gingerbread Latte, the Creme Brulee Latte and Caramel Almond Milk.
Festive Choc-Berry Frappuccinos
Starbucks Japan Was Inspired by Chocolate-Covered Strawberries
Trend Themes
1. Holiday-themed Beverages - Starbucks Japan introduces a festive chocolate strawberry frappuccino to commemorate the holiday season, marking the onset of a possible market for more holiday-themed beverages in the future.
2. Localized Global Cuisine-inspired Beverages - Starbucks Japan draws inspiration from German Christmas markets for their new chocolate-covered strawberry frappuccino, suggesting potential for localized global cuisine-inspired beverages to attract new customers in other global markets.
3. Festive Drinkware Collections - Starbucks Japan releases a gift collection of drinkware to go alongside their new chocolate-covered strawberry festive frappuccino, opening opportunities for more festive drinkware collections in the future.
Industry Implications
1. Food and Beverage - Starbucks Japan's new chocolate-covered strawberry festive frappuccino and accompanying drinkware collection presents opportunities for other food and beverage industries to create holiday-themed products.
2. Retail - The launch of festive drinkware alongside Starbucks Japan's new chocolate-covered strawberry festive frappuccino presents untapped possibilities for other retail industries to incorporate similar strategies in their branding and marketing for holidays.
3. Hospitality - The innovation of Starbucks Japan's chocolate-covered strawberry festive frappuccino and giftware collections can inspire hotels and restaurants to create holiday-themed meals and beverages for their guests.