While there are plenty of places to order ice cream online, Ben & Jerry's fans will definitely want to take advantage of the official new Ben & Jerry's online store.
The all-new web shop sells an assortment of the brand's food products, including Ice Cream Pints, Frozen Yogurt, Pint Slices and its brand-new Non-Dairy range, plus a variety of branded apparel with slogans like "Likes To Spoon." Ben & Jerry's remarks that its venture into the world of e-commerce comes at a time when fans want to conveniently place an order for ice cream treats via their mobile devices without leaving home.
Across multiple industries, brands are embracing the direct-to-consumer model as a means of fostering a sense of community and greater connections with consumers.
Branded Ice Cream E-Shops
Consumers May Now Purchase Ben & Jerry's Online via the Official Store
Trend Themes
1. Direct-to-consumer Model - Embracing a direct-to-consumer model allows brands to foster a sense of community and build stronger connections with consumers.
2. E-commerce Expansion - Brands venturing into e-commerce create convenience for consumers and tap into the growing trend of online shopping.
3. Branded Merchandise - Selling branded apparel and merchandise alongside products creates additional revenue streams for brands.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the direct-to-consumer model to connect with consumers on a deeper level, promoting customer loyalty.
2. Apparel and Fashion - Retailers in the apparel and fashion industry can expand their reach by incorporating e-commerce into their business models, offering customers the convenience of online shopping.
3. Marketing and Advertising - The marketing and advertising industry can explore opportunities in helping brands develop and promote their branded merchandise for online stores.