To help its beer-based cocktails stand out on shelves, Dlight worked with Étiquette on the creation of a dynamic packaging solution.
The beer cocktail beverages are packaged in bottles that resemble conventional beer bottles, but set themselves apart with brighter hand-drawn graphics that appeal to the impulse shopper. The youthful designs on the labels were specifically developed to catch the eyes of consumers with their innovative and modern looks.
To truly make the bottles stand out, the Étiquette agency opted to use holographic foil on the labels, which adds greater dimension and color to the vibrant pop art-inspired bottles. Another fun detail that was integrated into the design of the limited-edition range are the special bottle caps, each of which is adorned with yet another quirky, colorful and eye-catching graphic.
Bottled Beer Cocktails
Dlight's Beer-Based Cocktails Appeal to the Impulse Shopper
Trend Themes
1. Beer-based Cocktails - Opportunity for beverage companies to create unique hybrid drinks using beer as a base and experimenting with different cocktails flavors and packaging designs.
2. Dynamic Packaging Solutions - Opportunity for packaging companies to create attention-grabbing designs for beverages that are appealing to the impulse shopper, such as including hand-drawn graphics and holographic foil on labels.
3. Limited-edition Beverages - Opportunity for companies to create limited-edition ranges of innovative and modern beverages that use creative packaging designs to differentiate themselves on the shelves.
Industry Implications
1. Beverage Industry - Beverage companies can innovate their product offerings and packaging designs, creating unique drinks that appeal to the impulse shopper.
2. Packaging Industry - Packaging companies can experiment with different materials, graphics and design options to create compelling and eye-catching packaging for beverages.
3. Retail Industry - Retailers can stock limited-edition and innovative products on their shelves that delight and attract the modern consumer.