Bear Brands is a vegan meal shake start-up that recently launched a record-breaking crowdfunding campaign on Indiegogo for its 'Bear Squeeze.'
Bear Squeeze is a plant-based, paleo and ketogenic meal replacement shake that gives consumers the chance to customize their drinking experience. After shaking the bottle to break up the powder inside, consumers may add a liquid of their choice to create a convenient and nutritious on-the-go meal.
Within just 24 hours of launching its campaign, Bear Brands raised more than $65,000 from over 250 backers. While the initial campaign goal was to raise $25,000, over $82,000 has been crowdfunded from nearly 600 supporters of the vegan meal replacement shakes. Founder Max Bauman notes that "I believe a lot of the success is due to the low net carb and plant-based properties, which are extremely difficult to find in meal replacement shakes today."
Customizable Meal-Replacing Shakes
Bear Squeeze is a Record-Breaking Crowdfunded Vegan Meal Shake
Trend Themes
1. Customizable Meal Replacement Shakes - Customizable meal replacement shakes are an emerging trend in the health food industry, as they allow consumers to personalize their nutrition according to their needs, preferences, and lifestyle.
2. Vegan and Plant-based Shakes - The increasing demand for vegan and plant-based products is driving the growth of vegan meal replacement shakes, which offer a convenient and sustainable alternative to traditional protein sources for health-conscious consumers.
3. Crowdfunding for Food Start-ups - Crowdfunding platforms like Indiegogo provide a unique opportunity for food start-ups to reach a broad audience and validate their product concept, while raising capital and building community support.
Industry Implications
1. Health Food and Beverages - The health food and beverages industry can benefit from customizable and vegan meal replacement shakes, which cater to the growing demand for functional and sustainable nutrition products.
2. Fitness and Wellness - The fitness and wellness industry can leverage customizable and plant-based shakes as a key component of a balanced diet and active lifestyle, offering consumers a convenient and effective way to meet their nutritional needs.
3. Crowdfunding and Peer-to-peer Financing - The crowdfunding and peer-to-peer financing industry can expand its services to food start-ups, providing them with access to early-stage capital and community support, while enabling investors to diversify their portfolio and support innovative and impactful ventures.