From the look of Be O' Juice packaging, it appears distinctively as the face of a brand with a priority for quality and nutrition. The pristine white bottles display little other than mouthwatering closeups of fresh juicy fruits.
Such is the popular technique for merchandizing organic goods; sticking as close as one can to a very clean-looking design. Creators Gloria Kelly, Yesika Aguin and Monica Lopez began with an elegant shapely container with natural contours, chalk-colored and opaque to protect the delicate drink inside.
To allude to its vibrant contents, Be O' Juice packaging has been accented with a single image of a slice of the beverage ingredients. Pairs of fruits are spliced together to serve up delicious looking symbols of the products' integrity and taste.
Fresh Fruity Branding
Be O' Juice Packaging Presents a Pure Image of its Organic Ingredients
Trend Themes
1. Clean Minimalist Packaging - Opportunities for disruptive innovation in packaging design by emphasizing a clean and minimalist aesthetic.
2. Emphasis on Ingredient Transparency - Opportunities for disruptive innovation in the food and beverage industry by highlighting the organic ingredients and promoting transparency.
3. Visual Appeal Through Close-up Imagery - Opportunities for disruptive innovation in visual branding by utilizing close-up imagery of fresh fruits to create a visually appealing product.
Industry Implications
1. Packaging Design - Opportunities for disruptive innovation in packaging design by exploring new materials, shapes, and minimalist aesthetics.
2. Food and Beverage - Opportunities for disruptive innovation in the food and beverage industry by focusing on organic and transparent ingredients, appealing to health-conscious consumers.
3. Visual Branding - Opportunities for disruptive innovation in visual branding by creating eye-catching product imagery and utilizing close-up shots of fresh ingredients.