A great shift is occurring in the world of packaging in which designers are starting to simplify the brand identities of products. BBROOD packaging embodies the lovely clarity that likely arose from the rejection of the increasingly chaotic appearances of food wrappers.
Working with Bureau Stoer, Iconic Design devised a very minimalist approach to containing and displaying a line of cookies and crackers for the Amsterdam bakery. Clear plastic pouches were chosen to hold neat stacks and clusters of the scrumptious snacks, labeled quite delicately by pieces of paper that have been creased over the their tops. The most endearing aspect of BBROOD packaging is definitely the little wooden clothespins that pinch the cards in place, delivering the impression that the delicious goods have the comforting quality of homemade treats.
Laundry-Line Biscuit Branding
BBROOD Packaging Leaves Over-Designed Competitors Out to Dry
Trend Themes
1. Minimalist Packaging - Designers are simplifying brand identities of products, creating opportunities for companies to adopt minimalist packaging.
2. Handmade Aesthetics - Creating handmade aesthetics through packaging can evoke comfort, adding perceived value to products and thus creating a new trend for packaging design.
3. Sustainable Packaging - There is a growing need for environmentally responsible packaging as consumers become more aware of the impact of packaging on the environment, creating opportunities for companies to innovate with sustainable packaging solutions.
Industry Implications
1. Food and Beverage - The food and beverage industry can innovate and embrace minimalism in packaging design to create a unique brand identity and stand out in an increasingly crowded market.
2. E-commerce - E-commerce companies can embrace sustainable packaging solutions to reduce their carbon footprint and offer a more environmentally friendly shopping experience to consumers.
3. Retail - Retail stores can incorporate handmade aesthetics in their packaging design to evoke comfort and create a unique and memorable shopping experience for consumers.