Since Lush Cosmetics produces such a colorful array of bath bombs, the brand created a fun bath art campaign online as a fun way to engage both new and loyal consumers.
When watching the interactive bath bomb video, users have the chance to use either the "L" or "C" keys on a computer keyboard to remix the onscreen visuals. Using the abstract video as inspiration, users are eligible to win daily prizes from Lush Cosmetics when they share their own creative #BathArt images of dissolving Lush bath bombs to Twitter or Instagram with the campaign hashtag.
Although the scents and textures of these bath bomb products are something to be experienced in person, the patterns and colors of the shared bath art images are a sensory treat on their own.
Bath Art Campaigns
Lush Cosmetics' Video Tool Remixes Colorful Bath Bomb Swirls Online
Trend Themes
1. Interactive Brand Campaigns - The use of interactive videos allows brands to engage consumers in a fun and creative way, driving brand loyalty and encouraging user-generated content.
2. Social Media Marketing - Encouraging users to share their own creative bath art images on social media platforms can generate buzz and increase brand visibility.
3. Visual Experiences - Creating visually stunning videos and images can captivate consumers and enhance the overall brand experience.
Industry Implications
1. Beauty and Cosmetics - Beauty brands can incorporate interactive campaigns and user-generated content to create a more immersive and engaging brand experience.
2. Digital Marketing - The use of interactive videos and social media platforms provides opportunities for digital marketing agencies to create innovative campaigns for their clients.
3. Social Media Platforms - The demand for visually appealing content on social media platforms can be tapped into by providing users with interactive and shareable experiences.