Barbie, an icon of fashion and beauty, has had many looks over the years and now people can appreciate the finer details of her style thanks to a new Barbie makeup collaboration with renowned makeup artist Sir John. The collaboration with Barbie Style introduces six beauty looks on a range of dolls with diverse features, skin tones and individual styles.
When it came to creating these looks, Sir John says that he pulled from his own body of work, referencing editorials like Lion King. Sir John told Allure, "I love a statement lip or some sort of punctuation around the eyes. That is where I wanted to pull from for our first run together." This artistic choice also references the fact that people are choosing to go bold with their eyes, as mouths are covered by masks in public.
Editorial Barbie Makeup
Sir John Collaborated with Barbie Style on Six Looks
Trend Themes
1. Barbie Makeup Collaboration - A trend of collaborations between beauty brands and popular characters to create unique makeup lines, creating exciting branding opportunities for companies.
2. Inclusive Beauty Marketing - A trend of using diverse models with different features and skin tones to create inclusive advertising campaigns that resonate with a wider audience.
3. Bold Eye Makeup - A trend of bold and vibrant eye makeup that takes center stage as people wear masks in public, inspiring creative and innovative makeup designs.
Industry Implications
1. Beauty and Cosmetics Industry - The beauty industry can leverage collaborations with iconic characters like Barbie to create unique makeup lines targeted at different groups, promoting brand awareness and increasing sales.
2. Fashion and Toy Industry - The fashion and toy industries can benefit from including diverse models and dolls of different shapes, sizes, skin tones and features, to create ethical and sustainable toys and clothing lines for kids and adults.
3. Advertising and Marketing Industry - The advertising and marketing industry can create inclusive campaigns that resonate with a wider audience, using diverse models and storylines that promote brand awareness and loyalty, while supporting social causes and promoting diversity and inclusion.