The Barbie David Bowie Doll is a celebratory toy for avid music fans and collectors that sees the iconic toy character transformed into Ziggy Stardust himself.
The doll celebrates the 50th anniversary of the song Space Oddity from David Bowie that was originally released as a single on July 11, 1969. The toy sees the doll transformed into the hip musician character with a metallic space suit, tall red boots and iconic hair styling to boot that makes it instantly recognizable as the late artist's alter ego.
The Barbie David Bowie Doll is priced at $50 and comes as one of a growing number of pop culture-inspired toys from Mattel that pay homage to some of the most iconic figures of late.
Hip Musician-Honoring Dolls
The Barbie David Bowie Doll Marks the 50th Anniversary of Space Oddity
Trend Themes
1. Pop Culture-inspired Toys - Creating dolls and action figures based on iconic pop culture figures is a trending market, offering collectors and fans a way to celebrate their favorite musicians, actors, and characters.
2. Musician Tribute Merchandise - The rise of musician tribute merchandise, such as the Barbie David Bowie Doll, presents opportunities for both established and emerging artists to collaborate with toy companies and expand their brand through merchandise sales.
3. Nostalgic Collectibles - Nostalgia-driven collectibles, like the Barbie David Bowie Doll, tap into consumers' desire for sentimental and iconic products, enticing them to revisit their favorite childhood memories and purchase limited edition items.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can capitalize on the demand for pop culture-inspired toys by partnering with musicians, actors, and other popular figures to create unique collectibles that resonate with fans.
2. Entertainment Merchandise - The entertainment merchandise industry, including licensed products like the Barbie David Bowie Doll, can expand its offerings by collaborating with musicians and artists to create exclusive merchandise and tap into their dedicated fan bases.
3. Artists' Collaborations - Artists, musicians, and actors can explore opportunities for collaboration with toy companies to create limited edition collectibles and merchandise, allowing them to engage with their fans on a new level and unlock additional revenue streams.