Balans Aqua Spritz is a new concept from Swedish fruit cider brand Kopparberg, which has been created to meet the demand for alcoholic sparkling seltzers.
The alcohol-infused sparkling water is available in a canned format and comes presented as "the lower calorie, lower sugar alternative to vodka lime and soda." The refreshing beverages boast 4% ABV, a light sparkling texture and the natural fruit flavors of either Mandarin or Lime.
These drinks specifically cater to consumers who are interested in investing in their fitness and well-being but still want to partake in drinking rituals in a healthy way. True to its name, Balans appeals to consumers who are seeking balance in their lives without feeling restricted.
Spiked Sparkling Water
'Balans Aqua Spritz' Taps into the Demand for Alcoholic Sparkling Seltzers
Trend Themes
1. Alcoholic Sparkling Seltzers - Opportunity for creating innovative alcoholic beverages that offer a healthier and lower calorie alternative to traditional drinks.
2. Low Calorie, Low Sugar Beverages - Market potential for developing beverages that cater to health-conscious consumers by providing refreshing and flavorful options with reduced calories and sugar content.
3. Balance and Well-being - Growing demand for products that allow consumers to maintain a balanced lifestyle by offering healthier alternatives without sacrificing enjoyment.
Industry Implications
1. Alcoholic Beverage Industry - Potential for disrupting the alcoholic beverage industry by introducing new low-calorie and low-sugar options that appeal to health-conscious consumers.
2. Functional Beverage Industry - Opportunity for innovation within the functional beverage market by developing refreshing and hydrating drinks with natural fruit flavors and reduced calories.
3. Fitness and Wellness Industry - Potential for disruptive innovation by creating products that align with the growing interest in fitness and well-being, providing options for maintaining a balanced lifestyle while still enjoying indulgences like alcoholic beverages.