For one day only, The Vegan Treat Stop by Baileys Almande pop-up in London's Soho Square served a variety of free non-dairy desserts to those over the age of 18.
Baileys Almande is an alternative to popular cream-based liqueur products, and to show off just how delicious free-from eating and drinking can be, Baileys paired its vegan alcohol product with a range of indulgent sweets—all made with the dairy-free Baileys product. The introduction of the Baileys vegan liqueur last year was said to play a part in a 3% rise in sales, as the demand for plant-based products only continues to grow in the UK.
Event attendees were given a complimentary ticket to sample a glass of the Irish liqueur on ice, as well as delectable eats like sticky toffee pudding, eclairs, tiramisu and others made by celebrated local bakers and businesses.
Plant-Based Liqueur Pop-Ups
The Vegan Treat Stop by Baileys Almande Pairs Alcohol and Sweets
Trend Themes
1. Plant-based Liqueurs - Opportunity for the development of more vegan-friendly liqueur options.
2. Free-from Eating and Drinking - Market potential for creating indulgent desserts and beverages using dairy-free alternatives.
3. Rising Demand for Plant-based Products - Growing consumer interest in plant-based options, including alcoholic beverages.
Industry Implications
1. Alcoholic Beverages - Innovation opportunity in the development and marketing of plant-based liqueurs.
2. Dessert and Bakery - Potential for creating dairy-free sweet treats to cater to the increasing demand for vegan options.
3. Vegan Products - Growing market for plant-based alternatives in various industries, including alcohol and food.