Netherlands football player Memphis Depay works in collaboration with New Balance on the new BADTTW T7 collection for the season. BADTTW is actually his own line that means Blind and Dead to the World and it is also the athlete's mantra as well.
He often puts his fingers in his ears on the field as a sign of staying concentrated and focused. The new BADTTW T7 collection brings his slogan to life through sporty designs. This includes a range of notable T7 tees, jackets, and track pants to match. These are all detailed in a tonal palette of light blue and white complete with additional accents such as custom graphics that are made by Depay himself.
Football Player-Collaborative Capsule
New Balance and Memphis Depay Drop the BADTTW T7 collection
Trend Themes
1. Athlete-collaborative Capsule Collections - Athletes are increasingly collaborating with fashion and sportswear brands on capsule collections that showcase personal slogans, designs, and styles.
2. Personal Slogan Sportswear - Sportswear lines are featuring personal slogans from athletes, emphasizing their mantras and empowering messages.
3. Custom Graphics by Athletes - Athletes are designing custom graphics for their sportswear and fashion lines, highlighting their creativity and individuality.
Industry Implications
1. Sportswear - Sportswear brands can leverage athlete collaborations to create unique capsule collections that showcase personal slogans, designs, and styles.
2. Fashion - Fashion brands can collaborate with athletes to create sportswear lines that feature empowering messaging and individual branding.
3. Retail - Retailers can capitalize on the trend of athlete collaborations by carrying exclusive capsule collections that drive sales and consumer engagement.