The Greif WaterWear backpack is the BacktheBack movement's answer to the problem of safe and cost-efficient water transportation around the world. In creating the backpack, a product of several cross-industry partnerships, the movement aimed to provide the lowest costing, most ecologically responsible and ergonomically correct way to transport water.
In reducing the risk of neck and back injury from something that is a daily chore for many globally, the WaterWear backpack is a better alternative to common makeshift water-carrying vessels. Also notable is the fact that in shipping, seven WaterWear backpacks take up the same amount of space as one traditional water jug.
BackthePack's launch goal is to reach 100,000 packs sold between March 22 and September 3, 2012, to which they have currently sold over 15,000 packs. Donations can be made on the movement's website, with a $10 contribution equivalent to one pack.
Contact Information
BackthePack website
BackthePack on Facebook
BackthePack on Twitter
BackthePack on Google+
BackthePack on Tumblr
Sustainable Water-Carrying Vessels
The BackthePack WaterWear Bag Has Sustainability in Mind
Trend Themes
1. Water Transportation - The BackthePack WaterWear backpack presents an innovative solution for safe and cost-efficient water transportation globally.
2. Sustainability - The sustainability-focused design of the WaterWear backpack offers an ecologically responsible way to transport water.
3. Ergonomics - The WaterWear backpack addresses the ergonomic challenges of carrying water, reducing the risk of neck and back injuries.
Industry Implications
1. Outdoor Gear - The water-carrying backpack industry has the potential for disruptive innovation in sustainable water transportation.
2. Environmental Conservation - The BackthePack movement contributes to the development of disruptive solutions in the industry of environmental conservation by promoting sustainable water-carrying vessels.
3. Humanitarian Aid - The WaterWear backpack can revolutionize the humanitarian aid industry by providing a low-cost and efficient method of water transportation in areas without proper infrastructure.