The BACARDÍ Caribbean Spiced rum is the latest addition to the brand's product portfolio that's perfect for consumers to add into their bar when looking to craft premium cocktails from home this spring and summer.
The spirit features a base of aged rum that has been blended with spices, coconut water, pineapple and coconut blossom to make it ideal for a range of cocktail recipes. The versatile spirit is crafted with all occasions in mind to help amateur or avid mixologists create the best-quality drinks whenever the mood strikes.
Global Brand Ambassador Dickie Cullimore commented on the BACARDÍ Caribbean Spiced rum saying, "Understanding this desire was key in creating BACARDÍ Caribbean Spiced and ensuring the flavours and aged rum quality were intensified to deliver the best craftmanship and taste."
Expertly Blended Caribbean Spirits
BACARDÍ Caribbean Spiced Rum is Ideal for Cocktails
Trend Themes
1. Premium Blended Spirits - Opportunity for spirit brands to create high-quality, versatile blends using unique combinations of ingredients to appeal to amateur and avid mixologists.
2. Cocktail Bar at Home - The trend of creating premium cocktails at home provides an opportunity for businesses to create cocktail kits or offer virtual mixology classes.
3. Flavor-infused Liquors - Opportunity for spirits brands to experiment with unique and interesting flavor combinations in their products to stand out in the market.
Industry Implications
1. Alcohol and Spirits - Companies in the alcohol and spirits industry can tap into the trend of premium blends and unique flavors to create new products and appeal to the growing market of at-home mixologists.
2. Hospitality and Tourism - Hotels and restaurants can offer premium cocktail kits or virtual mixology classes to customers as a unique and engaging experience.
3. Online Retail and Delivery - Online retailers and delivery services can partner with spirit brands to provide easy access to premium cocktail ingredients and make at-home mixology more accessible to consumers.