Fable & Mane is a new brand that's introducing itself with the HoliRoots Ritual collection, an Ayurvedic haircare system that uses authentic Indian plant extracts, native herbs and spices. The shampoo, conditioner, hair mask and hair oil were inspired by the founders’ Indian roots and incorporate ingredients like tiger herb, coconut creme, turmeric, banana and mango seed butter. The vegan and cruelty-free high-performance formulas for all hair types are also luxuriously scented with notes of tiger orchid and Indian jasmine sambac.
As well as drawing inspiration from centuries-old beauty rituals and ingredients that have been revered for just as long, Fable & Mane also references fables. With its debut collection, Fable & Mane launched the Fable Fund, which helps to support wildlife charities that are devoted to protecting endangered big cats.
Plant-Based Ayurvedic Haircare
Fable & Mane Makes Haircare Inspired by Beauty Fables & Rituals
Trend Themes
1. Plant-based Haircare - Opportunity for disrupting traditional haircare industry with environmentally conscious and sustainable plant-based products.
2. Ayurvedic Beauty - Opportunity to introduce ancient Indian beauty practices and ingredients to modern consumers in innovative ways.
3. Cause-driven Brands - Opportunity for brands to align with causes and make social and environmental impact part of their business model.
Industry Implications
1. Beauty - Beauty industry can learn from Fable & Mane's use of ancient ingredients and create innovative and sustainable products.
2. Sustainability - Opportunity for sustainability-focused companies to expand into the beauty industry and offer eco-friendly alternatives to traditional products.
3. Charity and Philanthropy - Opportunity for companies to integrate social and environmental causes into their business models and make a positive impact.