Leading up to its Big Game campaign, Avocados From Mexico is introducing a social campaign and an interactive digital experience with the #AvoNetwork. Avocados From Mexico partnered with Vatom Labs, a platform for the creation and distribution of Blockchain-based smart media objects called "Vatoms" that can be collected and have real-world value.
On Twitter, users can retweet Avocados From Mexico's campaign tweets and use the #AvoNetwork hashtag for their chance to win a designer tiara worth around $2,745. On the Avocados From Mexico Big Game website, users are also able to set up their own digital wallet and can win more than $30,000 worth of prizes by collecting digital objects through the campaign.
As Ivonne Kinser, Head of Digital Marketing at Avocados From Mexico, describes: "When we conceptualize our digital campaigns, we don't look to the present. We look to the future to incorporate those breakthrough technologies that are likely to reshape marketing as we know it."
Interactive Blockchain Campaigns
Avocados From Mexico Created the #AvoNetwork for the Super Bowl
Trend Themes
1. Blockchain-based Campaigns - Disruptive innovation opportunity: Explore the use of blockchain technology in creating interactive and valuable digital campaigns.
2. Social Media Participation - Disruptive innovation opportunity: Find innovative ways to engage users on social media platforms and incentivize their participation.
3. Digital Object Collection - Disruptive innovation opportunity: Develop campaigns that offer users the chance to collect and trade digital objects for real-world value.
Industry Implications
1. Digital Marketing - Disruptive innovation opportunity: Embrace new technologies and platforms to reshape marketing strategies and campaigns.
2. Social Media - Disruptive innovation opportunity: Create interactive experiences on social media platforms to enhance user engagement.
3. Blockchain Technology - Disruptive innovation opportunity: Explore the potential of blockchain technology to revolutionize digital campaigns and collectibles.