Avocado Sommeliers

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Shake Shack Enlisted Experts to Help Guests Pick the Perfect Avocado Every Time

Shake Shack is bringing awareness to its recently reintroduced sliced avocado topping by bringing avocado sommeliers into select locations to help guests pick the best avocado. Choosing a perfect avocado is a challenge that requires careful consideration of ripeness and freshness, often requiring a keen eye and a gentle touch.

On April 25th and 26th, participating Shake Shack restaurants in New York, California, Pennsylvania, Texas and Florida will host visiting avocado sommeliers to equip guests with avocado-picking skills, then have them pick their preferred fruit and see it sliced in front of them before it's added to a sandwich.

Best of all, the Shake Shacks hosting the avocado experts will offer the avocado add-on for free with any sandwich or burger order at the restaurant or via the Shack app for a limited time.
Trend Themes
1. Avocado Sommeliers Revolution - Introduction of avocado sommeliers at food establishments to elevate customer experience and promote avocado awareness.
2. Perfect Avocado Selection - Incorporating avocado experts in the dining experience to assist customers in choosing the ripest and freshest avocados for their meals.
3. Avocado Integration Strategy - Utilizing avocado sommeliers to enhance menu offerings and highlight the versatility of avocados in various food items.
Industry Implications
1. Food and Beverage - Opportunity for restaurants and food chains to enhance customer satisfaction through specialized avocado selection services.
2. Hospitality and Culinary Arts - Incorporating avocado sommeliers into hospitality establishments to provide a unique and educational dining experience for guests.
3. Digital Ordering Platforms - Integrating avocado expert services into mobile apps to engage customers and drive sales through personalized avocado selections.

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