Driven by a desire for healthier options that align with their dietary preferences and wellness goals, consumers are opting for clean shortening or butter alternatives to create both sweet and savory recipes, and Chosen Foods' Avocado Oil Shortening is a new option for baking and frying.
"Shortening has been a staple in American kitchens for over a century, but there is nothing on the market that caters to the modern, health-conscious consumer," said Sarah Barnes, VP of Marketing at Chosen Foods.
Chosen Foods' Fractionated Avocado Oil is created during the process of making its iconic 100% Pure Avocado Oil, and the leftover solid portions from the avocado are used to create the one-ingredient Avocado Oil Shortening. With this product, ingredient-conscious consumers avoid sub-optimal ingredients like soybean oil and fully hydrogenated palm oil.
Avocado Oil Shortening
Chosen Foods' Avocado Oil Shortening is Made with Just One Ingredient
Trend Themes
1. Clean-eating Movement - Consumers are increasingly prioritizing clean ingredients in their diets, sparking a rise in products like avocado oil shortening that contain minimal ingredients.
2. Plant-based Alternatives - The market for plant-based substitutes is expanding, with avocado oil shortening offering a healthier option compared to traditional shortenings made from animal fats.
3. Sustainability in Food Production - Reusing by-products from avocado oil production to create avocado oil shortening highlights a growing focus on sustainable and waste-reducing food manufacturing practices.
Industry Implications
1. Health and Wellness Foods - The sector is being transformed by products like avocado oil shortening, which align with consumer demand for healthier food options.
2. Baking Ingredients - Avocado oil shortening introduces a new, health-focused alternative to conventional baking ingredients, catering to increasing consumer health awareness.
3. Sustainable Food Processing - Companies are innovating their processes to reduce waste and enhance sustainability, as seen with the creation of avocado oil shortening from production by-products.