Individually, flavored, sparkling and caffeinated water are all becoming extremely popular within the current beverage market—now, Avitae is combining these traits for its newest line of products.
Unveiled at Expo West, Sparkling Avitae is a range of carbonated caffeine waters that are enhanced with exotic fruit flavors like Black Cherry, Berry Kiwi and Mandarin Passion Fruit. While the drinks contain zero calories, sugars or artificial ingredients, drinkers will find that the beverages contain roughly the same amount of caffeine that can be found in one and a half cups of coffee, which is about 90 milligrams.
The natural caffeine in the beverages is derived from green coffee beans, but the effervescent beverage boasts no bitter aftertaste.
Sparkling Caffeinated Water
Sparkling Avitae is a New Line of Energizing Water-Based Beverages
Trend Themes
1. Sparkling Caffeinated Water - The combination of sparkling water and caffeine is becoming increasingly popular in the beverage market.
2. Flavored Sparkling Water - The addition of exotic fruit flavors to sparkling water is a growing trend in the beverage industry.
3. Healthy Energy Drinks - Consumers are seeking energy drinks that are low in calories, sugars, and artificial ingredients.
Industry Implications
1. Beverage - Beverage companies could innovate in this space by creating new lines of Sparkling Caffeinated Water with exotic fruit flavors.
2. Natural Caffeine - Companies that specialize in natural caffeine extraction could partner with beverage companies to provide high-quality caffeine for these new products.
3. Functional Beverages - Functional beverage companies could take advantage of the trend for Healthy Energy Drinks by creating new lines of caffeine-infused beverages with added vitamins, minerals, and other functional ingredients.