Premium Australian Tonics
Long Rays' Australian Tonic & Soda is "Crafted for Good Days"
Long Rays boasts a range of premium Australian tonics. The brand claims to have created "a new style of tonic for the Australian palate" by substituting ingredients that are usually imported with local ones. The brand features a range of offerings, including its Premium Australian Tonic, The Premium Australian Soda, The Premium Australian Pacific (infused with Pacific florals and citrus), The Premium Australian Citrus, and The Premium Australian Dark. Each beverage is specifically designed to alleviate one's cocktail and Long Rays describes the tasting notes for each of its offerings at length on its website—from the citrus-quinine balance that is followed by aromatic lemon myrtle and Tasmanian mountain pepper in The Premium Australian Tonic to the "nuanced blend of ginger, orange peel, and smoked vanilla" of The Premium Australian Dark.
Trend Themes
1. Locally-sourced Ingredients - Opportunity to disrupt current supply chain by shifting towards local, sustainable ingredients.
2. Craft Tonics and Sodas - Opportunity to innovate new flavor combinations and craft cocktails using premium-quality tonics and sodas.
3. Premiumization of Non-alcoholic Beverages - Opportunity to tap into the growing trend of consumers looking for high-quality, non-alcoholic drink options.
Industry Implications
1. Beverage Manufacturing - Innovation opportunities in developing new product lines that use locally-sourced ingredients and premium-quality flavors.
2. Hospitality - Opportunity to introduce new and exciting cocktail options that feature craft tonics and sodas made with premium-quality ingredients.
3. Sustainability - Opportunity to promote sustainable supply chain and farming practices by sourcing locally-produced ingredients for use in premium-quality beverages.