Aurora Mornings is a NYC health and wellness company founded by Tom Mucklow, who partnered with leading nutritionists and herbalists to create a line of supplements and breakfast products to offer consumers healthy chemical-free options to help them prepare for the day ahead.
The company currently offers two products: Morning Light and Morning Defense. The first product contains six apoptogenic herbs, which are combined with vitamin B complex to offer a boost of long-lasting plant-based energy to get users out of the groggy headspace so many experience when first waking up.
Aurora's Morning Defense meanwhile helps to protect the immune system against stress with a combination of vitamins, including zinc, selenium, turkey tail mushroom, and vitamins C and D.
Morning-Specific Apoptogenic Supplements
Aurora Mornings Offers Plant-Based Wellness Products
Trend Themes
1. Plant-based Supplements - There is an opportunity to develop more plant-based supplements as consumers shift towards healthier and chemical-free options.
2. Apoptogenic Herbs - Incorporating apoptogenic herbs into wellness products may be a disruptive innovation opportunity in the health and wellness industry.
3. Long-lasting Energy Boost - Developing supplements that offer a sustained energy boost using natural ingredients can appeal to consumers looking for safe and healthy ways to start their day.
Industry Implications
1. Health and Wellness - The health and wellness industry can benefit from the rise of plant-based supplements and products that incorporate apoptogenic herbs.
2. Nutritional Supplements - There is an opportunity to innovate in nutritional supplements by using natural ingredients, such as apoptogenic herbs and plant-based sources.
3. Food and Beverage - Food and beverage companies can develop breakfast products that offer sustained energy and immune system support using natural and healthy ingredients such as vitamins and mushrooms.