Athletic retailer Under Armour has released pictures of its long-awaited new headquarters. The brand is dubbing the new venture as an the Under Armour Campus, and it will house much more than just offices. The retailer plans to include innovation labs, sports fields, fitness centers, production areas and park/green spaces. The current Under Armour head office is not far from the proposed campus, but is far too small for the brand's growing staff.
The planned campus will redefine Baltimore's Harbor and play host to a modern complex that spans all of Under Armour's operations. The brand's CEO has invested a lot of money into the new venture and hopes the current growth of the company will continue at its new home.
The athletic retailer's campus will follow in the footsteps of competing brands like Nike and adidas that also boast impressive, technology-focused complexes.
Athletic Retailer Campuses
Under Armour's New HQ is Styled as an Educational Campus
Trend Themes
1. Athletic Retailer Campuses - The trend of athletic retailers creating expansive campuses with innovation labs and fitness centers.
2. Integration of Technology in Retail - The trend of athletic retailers incorporating technology-focused complexes into their operations.
3. Expansion of Corporate Headquarters - The trend of athletic retailers building larger headquarters to accommodate growing staff and operations.
Industry Implications
1. Retail - Opportunities for athletic retailers to create impressive campuses with enhanced customer experiences and innovative technology integration.
2. Sports and Fitness - Opportunities for sports and fitness companies to develop expansive campuses with state-of-the-art facilities for training, research, and production.
3. Technology - Opportunities for technology companies to collaborate with athletic retailers in creating integrated and innovative solutions for campus operations and customer experiences.