As well as introducing a range of new Simply Asia noodles for making delicious Asian-inspired meals at home, McCormick is introducing two versatile Asian broths. The new line of Simply Asia Broths introduce Japanese Inspired Ramen Soy Ginger Chicken and Vietnamese Inspired Pho Beef varieties, which may be used for adding flavor to vegetables as well as forming the bases of soups and stews. To emphasize just how simple it is to whip up a flavorful meal at home, the packaging includes illustrated three-step guides to making either authentic ramen or pho.
Both new products feature five grams of protein per one cup of broth, which will appeal to consumers who are looking for flavorful ways to add more of this essential nutrient to their diet.
Asian-Inspired Broths
McCormick's Versatile Asian Broths Can Be Used in Soups, Stews and Sautées
Trend Themes
1. Versatile Asian Broths - Opportunity for disruptive innovation in developing new flavors and uses for Asian broths in various cuisines.
2. Japanese Inspired Ramen - Opportunity to innovate in the ramen market by creating new and unique flavors inspired by Japanese cuisine.
3. Vietnamese Inspired Pho - Opportunity for disruptive innovation in the pho industry by introducing new flavors and variations of the traditional Vietnamese soup.
Industry Implications
1. Food and Beverage - Opportunity for disruptive innovation in the food and beverage industry by creating new products and flavors using Asian broths.
2. Packaging - Opportunity to innovate in the packaging industry by designing user-friendly and informative packaging for Asian broth products.
3. Healthy Eating - Opportunity for disruptive innovation in the healthy eating industry by promoting the protein content and health benefits of Asian broths.