True North Ale Company, which is based in Ipswich, Massachusetts, is announcing a new year-round offering in the form of a deliciously juicy IPA that deftly manages to combine pleasing hop scents with a hazy appearance and a fruity taste bill that combines a hint of arboreal flavor.
The 'Straight Up IPA' is a beer that uses dry-hopping, with a combination of Simcoe, Idaho 7 and Mosaic hops resulting in a beer that brings forth an array of aromas reminiscent of tropical climes, including orange, tangerine citrus, stone fruit, apricot as well as a slightly dank pineapple.
Coming in at 6.4 percent ABV, the 'Straight Up IPA' is an unabashedly hazy and juicy IPA that is available in stores and bars around Massachusetts, New Hampshire and Rhode Island.
"More and more beer enthusiasts are looking for an IPA that pours clear with a lighter body but still carries the amazing hops character of today’s IPA," said True North Ale Company's founder. "Hazy, juicy IPAs remain strong and we expect Northern Haze and Straight Up to complement each other in satisfying a broad audience."
Aromatically Juicy IPAs
The 'Straight Up' IPA Combines a Hazy Character and Tropical Flavor Notes
Trend Themes
1. Juicy Ipas - Brewers can continue to innovate with new combinations of hops and fruit flavors or even experiment with non-traditional ingredients to create unique juicy IPAs.
2. Dry-hopping Techniques - Brewers can experiment with different combinations of dry-hopping techniques to create unique aroma and flavor profiles in IPAs.
3. Clear Ipas - Brewers can explore ways to create clear IPAs with a lighter body while still retaining the bold hops character of traditional IPAs.
Industry Implications
1. Craft Beer Industry - Craft breweries can take advantage of the popularity of hazy and juicy IPAs by offering unique variations of this style to attract new customers and stand out in a crowded market.
2. Hops Industry - Hops producers can develop new strains of hops that can add unique aroma and flavor profiles to IPAs and cater to the growing demand for hazy and juicy IPAs.
3. Beverage Packaging Industry - As more breweries sell their products in stores and bars, packaging companies can innovate by creating eco-friendly and convenient packaging solutions that cater to the needs of both consumers and brewers.