ARCADE, in collaboration with Hearst, introduces an innovative e-commerce experience for ELLE readers. Utilizing WebAR technology by Zappar, users can scan a QR code on the magazine or click a social media link to virtually try on Clarks shoes in their surroundings.
The WebAR interface allows easy navigation between featured shoe models, displaying them in augmented reality along with a video showcasing how the shoes appear on a model. Users can tap on the video to examine the item, receive styling tips, and seamlessly transition to the Clarks website for direct purchase.
This innovation reflects Clarks' dedication to providing immersive try-on experiences for its customers. The probability that a customer will purchase an item increases after they have tried it on, and with the new QR code feature, ARCADE and Hearst are enhancing the shopping experience for customers across the board.
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Trend Themes
1. Webar Technology - The integration of WebAR technology by Zappar allows users to virtually try on Clarks shoes using a QR code, providing an immersive shopping experience.
2. Magazine-integrated QR Features - ARCADE and Hearst have collaborated to introduce a magazine-integrated QR code feature that enables ELLE readers to try on Clarks shoes in augmented reality.
3. Immersive Try-on Experiences - Clarks' dedication to providing immersive try-on experiences is reflected in the innovation brought by ARCADE and Hearst, allowing customers to virtually try on shoes and increasing the probability of purchase.
Industry Implications
1. Fashion Retail - The fashion retail industry can utilize the WebAR technology and magazine-integrated QR features to offer customers immersive try-on experiences and enhance their shopping journey.
2. Publishing - Publishing companies can leverage magazine-integrated QR features to create engaging and interactive content that connects the physical magazine with digital experiences.
3. E-commerce - With the integration of WebAR technology and magazine-integrated QR features, e-commerce platforms can provide customers with a virtual try-on experience, improving the online shopping process.