JC Penney launched an AR ad that allows prospective consumers to virtually try on rings. The AR ad was created to promote the company's 'Modern Bride' collection. JC Penney worked alongside Verizon Media to create the ad, which is the advertising arm of Verizon.
JC Penney will run the ad until the end of 2019. The company also entered into a sponsorship agreement with the HuffPost, in order to have the ad displayed in 'The Look of Love' section.
The ad allows consumers to virtually try on rings, but it also allows them to take quizzes. The quizzes will then assign different wedding types to the user based on their answers regarding fashion and lifestyle questions. JC Penney's ad allows consumers to interact with its products in an engaging way that provides a drastically different experience than conventional advertising.
Virtual Engagement Try-On Ads
JC Penney Launched an AR Ad Promoting Its 'Modern Bride' Collection
Trend Themes
1. Virtual Engagement Try-on - The use of augmented reality in advertising to allow consumers to virtually try on products.
2. Interactive Ad Experiences - Incorporating quizzes and personalized recommendations into advertisements to engage consumers in a more interactive way.
3. Ar-based Product Promotion - Using augmented reality technology for showcasing and promoting products, providing a unique and immersive experience for consumers.
Industry Implications
1. Retail - Retailers can leverage augmented reality technology to offer virtual try-on experiences, improving customer engagement and increasing sales.
2. Advertising - The advertising industry can embrace interactive ad experiences to create more memorable and personalized campaigns, capturing consumers' attention in a competitive market.
3. Wedding and Jewelry - Wedding and jewelry retailers can adopt AR-based product promotion strategies to showcase their collections in an innovative way, attracting and engaging potential customers.