Cawston's apple-rhubarb juice definitely stands out on the shelf not only by way of its sleek packaging that boasts an exceptional use of typefaces but also through its health-focused recipe. The product features three ingredients — apple juice, rhubarb juice, and vitamin C.
Cawston proudly advertises that its fruit is handpicked and pressed at the peak of the season, assuring that there is a unique flavor balance and the drink is rich in taste. With 9 grams of sugars per 100 mL serving, the apple-rhubarb juice has only 46 calories. In addition, the recipe omits any type of concentrates, artificial colorings, and preservatives. Aside from the apple-rhubarb juice, Cawston makes its product available in 'Apple and Elderflower' and 'Apple and Ginger.'
It is the non-concentrate feature that separates Cawston's offering from the other competitors on the shelf.
Pressed Apple-Rhubarb Juices
Cawston's Shelf-Stable Product is a Non-Concentrate Alternative
Trend Themes
1. Handpicked Fruit Juices - Creating handpicked and pressed fruit juices at the peak of the season can provide a unique flavor balance and attract health-conscious consumers.
2. Alternative Beverage Packaging - Using sleek packaging and exceptional typefaces can help differentiate beverage products from competitors and catch consumers' attention.
3. No-concentrate Recipes - Offering juice products without concentrates, artificial colorings, and preservatives can cater to consumers looking for healthier and more natural options.
Industry Implications
1. Beverage Manufacturing - Manufacturers in the beverage industry can explore the potential of handpicked fruit juices and alternative packaging to create innovative and healthy beverage options.
2. Food Retail - Retailers in the food industry can stock and promote non-concentrate juice products with unique flavors and sleek packaging to meet the demands of health-conscious consumers.
3. Packaging Design - Designers in the packaging industry have an opportunity to create eye-catching and innovative designs for alternative beverage packaging that can enhance brand recognition and attract customers.