Applebee’s is expanding its menu offerings to include the new ‘Chicken Bacon Ranch’ and ‘Sweet & Spicy Crispy Chicken’ sandwiches. Consumers can choose between crispy or grilled chicken breast for their ‘Chicken Bacon Ranch’ sandwich, which is then topped with two pieces of Applewood-smoked bacon and served on brioche bread with shredded lettuce and pickles. The ‘Sweet & Spicy Crispy Chicken Sandwich’ opts for a crispy patty with the brand’s Sweet Asian Chile sauce and coleslaw on a brioche bun.
The new range of chicken sandwiches is being offered at participating Applebee's restaurants around the country. Despite possible location-specific pricing variations, the Grilled and Crispy Chicken Bacon Ranch sandwich variants cost $12.99, while the Sweet & Spicy sandwich costs $11.99. All three come with a serving of french fries.
QSR Chicken Sandwich Expansions
Applebee's Launches Two New Chicken Sandwiches at its Restaurants
Trend Themes
1. Expansion of QSR Chicken Sandwich - The QSR industry can further expand their chicken sandwich range with unique flavors and combinations to attract more customers.
2. Innovation in QSR Chicken Sandwiches - The QSR industry can experiment with different cooking techniques and ingredients to create better, healthier chicken sandwich alternatives.
3. Menu Diversification in QSR - QSRs can increase their consumer base by adding more diverse menu options like vegetarian and vegan chicken sandwich alternatives.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR industry players like McDonald's, Burger King, and Wendy's can adopt unique approaches to their chicken sandwich range and launch a range of innovative, diverse menu options.
2. Fast Casual Restaurants - Fast casual restaurant chains like Panera Bread, Chipotle, and Cava can launch vegetarian chicken sandwich options to cater to their vegetarian and vegan consumer base.
3. Food Delivery Services - Food delivery services like UberEats, DoorDash, and Grubhub can partner with various QSRs and launch exclusive chicken sandwich deals and combos to attract more customers.