Back in December, Danone North America Away from Home teamed up with 7-Eleven stores to launch a unique offering: the Apple Pie Parafit.
Made with Oikos Greek Nonfat Yogurt, the six-ounce Apple Pie Parfait combined the creaminess of yogurt, with the crunch of apples, a dash of cinnamon, and a sweet granola and pecan topper. As Surbhi Martin, VP of Greek and Functional Nutrition at Danone North America, explained "Together we developed the Apple Pie Parfait made with Oikos Nonfat Greek Yogurt to meet several top trends among convenience store shoppers, including the desire for on-the-go options, nostalgic flavors and indulgent tastes."
The Apple Pie Parfait was available at 7-Eleven stores across the U.S. through January and February of 2022.
Apple Pie Parfaits
Danone Teamed Up with 7-Eleven to Launch the Apple Pie Parfait
Trend Themes
1. Convenience Store Yogurt Parfaits - Opportunity for food and beverage companies to collaborate with convenience stores to introduce innovative yogurt parfait flavors that cater to on-the-go customers' preferences.
2. Nostalgic Flavors and Indulgent Tastes in Yogurt Products - There is a growing market for flavored yogurts that taste like customers' favorite desserts and offer a healthier, indulgent option as a snack.
3. Healthy Snacking Alternatives - There is an opportunity for companies to invest in the development of healthy snacking alternatives, such as Greek nonfat yogurt, with a range of toppings for customers to choose from.
Industry Implications
1. Food and Beverage Industry - Food and beverage companies can analyze consumers' taste preferences and collaborate with stores to develop healthy yet indulgent snacking alternatives.
2. Convenience Store and Retail Industry - Convenience stores can offer a wider range of yogurts and other healthy snacks, collaborating with food and beverage companies to introduce innovative flavors that appeal to their customers.
3. Greek Nonfat Yogurt Industry - Companies in the Greek nonfat yogurt industry can develop and market their own range of fruity and indulgent yogurt flavours with toppings to appeal to the growing market for healthy snacking alternatives.