This apple packaging design for a Canadian company Red Prince Apple is a highly innovative and functional approach to shelving delicious Ontario apples. Created by graphic designer Steve Feeney, this produce packaging gives off the appearance of a paper bag, effectively likening the supermarket product to its farm fresh alternative.
While it may seem difficult to market a fruit brand, Red Prince Apple takes its unique variety of the fall fruit to another level with effective branding efforts like this packaging design. Located in Thornbury, Ontario, Red Prince grows Weert apples, a variety discovered in 1994 near the border of the Netherlands and Germany.
This artisanal branding move is effective in that it plays up the brand's image of being wholesome, local and farm fresh.
Functional Produce Packaging
This Apple Packaging Design is Rustic, Chic and Artisanal
Trend Themes
1. Artisanal Packaging Design - Opportunity for companies to create packaging designs that give off a rustic, chic and artisanal appearance.
2. Branding in the Agricultural Industry - Opportunity for agricultural companies to enhance their brand image by leveraging effective branding efforts and unique product varieties.
3. Functional and Aesthetic Packaging - Opportunity for companies to create packaging designs that are not only visually appealing but also serve a functional purpose.
Industry Implications
1. Food and Beverage Packaging - Opportunity for food and beverage companies to innovate packaging designs that enhance the product's appeal and functionality.
2. Agricultural and Farming - Opportunity for agricultural and farming companies to differentiate themselves through effective branding efforts and unique product varieties.
3. Graphic Design and Branding - Opportunity for graphic design and branding companies to create visually appealing and functional packaging designs for various industries.