Apotekarnes is a Swedish soda brand that recently teamed up with creative studio NINE to freshen up packaging and brand identity. Facing international competition, Apotekarnes, a product of Carlsberg Sweden, aimed to gain a more sophisticated image and encourage the product among adults as an option for mixed drinks.
The brand has been popular with the younger demographic in Scandinavia for some time, but is getting new attention internationally based on its sleek and stylish new bottle designs.
As consumers become increasingly concerned with healthy eating and in particular, the potential harmful affects of soda, it makes sense that an older brand would be aiming to cultivate a refreshed image that confers the product with indulgence.
Soda Branding Revivals
The Swedish Soda Brand Apotekarnes has a Fresh New Look
Trend Themes
1. Soda Branding Revivals - As older soda brands aim to cultivate refreshed images that convey indulgence, there is an opportunity for creative studios to revamp packaging and brand identities.
2. Increased Interest in Mixed Drinks - As soda brands position themselves as mixers for adult beverages, there is an opportunity for the alcohol industry to collaborate with these brands and offer unique mixed drink options.
3. Focus on Health and Wellness - As concerns around the potential harmful effects of soda grow, there is an opportunity for the health and wellness industry to offer healthier soda options or promote alternative beverage choices.
Industry Implications
1. Creative Studios - Creative studios have an opportunity to revamp packaging and brand identities for older soda brands looking to refresh their image and appeal to a more sophisticated audience.
2. Alcohol - As soda brands position themselves as mixers for adult beverages, the alcohol industry has an opportunity to collaborate with these brands and offer unique mixed drink options that appeal to a health-conscious and sophisticated audience.
3. Health and Wellness - As concerns around the potential harmful effects of soda grow, the health and wellness industry has an opportunity to offer healthier soda options or promote alternative beverage choices that appeal to a health-conscious audience.