Laura Egan’s Apollo Rising is fashion’s response to Fight Club starring the industry’s biggest names.
The film for models.com is a provocative fashion clip inspired by Jack Dempsey, the professional boxer who held the World Heavyweight Championship from 1919 to 1926. It evokes the story about the internal fight between good and evil within everyone.
The black and white clip depicts a twisted underworld where top male models Cory Bond, Giannis Marais, Brittain Ward, Arthur Sales, Seijo Imazaki, Oran Barett and Kaylan Falgoust engage in underground bare-knuckle fights among other gorgeous male model extras.
Models Eliza Cummings, Crystal Renn and Kate Nauta appear in fashion-forward bondage outfits and severe cropped-bobs a la Uma Thurman in Pulp Fiction as dominatrix-like underground fighting patrons. Gritty images of the pit-fights are contrasted with dreamy shots of supermodel Eniko Mihalic wearing vaporous styles by Marchesa.
Apollo Rising delights the senses with its display of fresh faces, ripped bodies and provocative sexual and violent content.
High-Fashion Fight Clips
Laura Egan's Apollo Rising is Inspired by the Popular Film
Trend Themes
1. Fashion-forward Bondage - There is an opportunity for fashion brands to explore the trend of fashion-forward bondage outfits to appeal to a bold and edgy consumer base.
2. Underground Bare-knuckle Fights - Entrepreneurs can consider creating innovative experiences or events that incorporate underground bare-knuckle fights as a form of entertainment or sport.
3. Provocative Fashion Clips - Businesses can leverage the popularity of provocative fashion clips to engage audiences and create buzz around their brand.
Industry Implications
1. Fashion - The fashion industry has the opportunity to embrace and incorporate the trend of fashion-forward bondage outfits into their collections or marketing campaigns.
2. Event Planning - The event planning industry can explore the idea of organizing underground bare-knuckle fights as an edgy and unique entertainment offering for adventurous consumers.
3. Film and Media - The film and media industry can capitalize on the popularity of provocative fashion clips to create engaging content and generate buzz around movies or fashion campaigns.