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Keynote Speaker

Sarah JA

Fashion Copywritter
Articles
31
Views
440,000
Location
Montreal, Qc
Member Since
Apr 2011
Fashion Futurologist, Trend Hunter and avid reader.
What is unique that's not in your bio?
I have four nationalities and speak French and Spanish fluently as well as some Italian.
What's your favorite accomplishment?
For three years, I worked retail in the same costume jewellery boutique in downtown Montreal where I created unique pieces that caught the eye of several stylists. Seeing the pieces in the glossy pages of Fashion Magazine and Clin d'Oeuil magazine was really rewarding!
What is your secret to uncovering trends?
I just randomly stumble upon them, like ideas. Also being able to consult sources in French and Spanish helps.
What do you enjoy most about Trend Hunter?
The variety.
What is your favorite trend?
Stuff about guerilla-like interventions (art, marketing, hacktivism, protests etc...)
How do you reset to be creative?
Curiosity... it was mislabeled as a Sin but it's really a virtue. Research and being exposed to new things will only satisfy it for a short while.
What inspires or excites you?
Listening to people talk about what they are passionate about. Even if it's something I've never heard about before, being exposed to new things is refreshing.
High-Fashion Fight Clips
High-Fashion Fight Clips
Laura Egan's Apollo Rising is Inspired by the Popular Film
Laura Egan’s Apollo Rising is fashion’s response to Fight Club starring the industry’s biggest names. The film for models.com is a provocative fashion clip inspired by Jack Dempsey, the... MORE
Eastern-Themed Speakeasies
Eastern-Themed Speakeasies
'Big in Japan' is Andre Nguyen's Montreal Watering Hole
At 4175 Boul. St Laurent, behind a red door with no apparent indication of what lies behind it, Montreal’s new secret hot-spot can be found: Big in Japan. Andre Nguyen, owner of popular... MORE
Titillating Technicolor Shoots
Titillating Technicolor Shoots
The Vogue Paris June 2011 Issue Features a Hot and Trippy Shoot
“Canicule” might be the French given name to the hottest period of the summer, but it’s Isabelli Fontana’s sensuality that will get your temperature to rise in this sizzling editorial shot by Mert & Marcus… MORE
Hyper Color Beautorials
Hyper Color Beautorials
Creg Kadel's Shoot for Vogue Italia Features Pretty Pigment Splashes
In this beauty editorial for Vogue Italia, Creg Kadel zooms in on Diego Da Silva and Fulvia Farolfi's unconventional take on the season's leading beauty trend. In only four looks, this creative team is… MORE
Artful Anti-Smoking Photography
Artful Anti-Smoking Photography
'Smoking Death' by Aki Quang Makes Smoking Unglamorous
Young fashionistas and models, beware! Smoking might seem cool and glamorous, but the decay and slow death that ensues will destroy you, starting with your modelling career. 'Smoking Death' is an anti-smoking… MORE
Cellophane Graffiti
Cellophane Graffiti
Brotherhood Media Specializes in Ambient Intervention Marketing.
Brotherhood Media is a UK-based independent marketing company that understands the importance of making a cultural connection with a targeted audience, whether it is mainstream mall-goers or underground… MORE
Brazen Designer Retrospectives
Brazen Designer Retrospectives
Bold Couture & Fashion Innovation at Jean Paul Gaultier Exhibit
From June 17 to October 2, the Montreal Museum of Fine Arts, in collaboration with La Maison Jean Paul Gaulter, Paris, will be hosting the first ever retrospective dedicated entirely to the celebrated… MORE
High-Fashion Scrapbooks
High-Fashion Scrapbooks
Ben Watt Photographs Marloes Horst for Elle France
If you thought you could pack sensibly for your fabulous vacation this summer, think again: Ben Watt’s “Summer of Fun” editorial for Elle France follows model Marloes Horst on a summer vacation adventure… MORE
Surrealist Foodvertising
Surrealist Foodvertising
Jean-Louis Von Dardel's Odd Objects Get the Message Across
Prop designer Jean Louis Von Dardel creates odd objects for ad agencies and they really get the message across. His works combine the ingenuity of an industrial designer with an aesthetic and humorous… MORE
Woodland Nymph Fashion
Woodland Nymph Fashion
The Elle Denmark Spring 2011 Cover is Fairytale-Like
Elle Denmark makes quite the allegory of spring fashion with its latest cover and editorial staring Danish models Julie Rode, Maria Palm Lyduch and Solveig Mork Hanssen. These lovely images were shot… MORE
Live Window Displays
Live Window Displays
Daphne Guinness' Latest Tribute to Alexander McQueen
Fashionistas and wannabe socialites flocked towards New York’s luxury department store Barneys to watch Daphne Guinness pay yet another homage to her friends Alexander McQueen and Isabella Blow.... MORE
Polaroid Fashion Photography
Polaroid Fashion Photography
Graham Dunn Shoots Kelley Ash for Fashion Gone Rogue
This vintage fashion shoot for Fashion Gone Rogue offers quite the contrast with this season’s hyper-colored glossy fashion spreads. Photographer Graham Dunn chooses to portray Kelley Ash as a cool Kalifornia… MORE
Rough Diamond Jewelry
Rough Diamond Jewelry
Maya Bjornsten's Understated Bling
Sparkling, diamond-studded accessories are the ultimate status symbol for many; however, following the economical crisis, it seems that understated luxury is preferred to ostentatious displays of wealth.… MORE
'Wilde' Reality Show Parodies
'Wilde' Reality Show Parodies
Jersey Shore Spoof Created in the Style of Oscar Wilde
What if Oscar Wilde's 'The Importance of Being Earnest' characters found themselves in the midst of all the drama on the Jersey Shore? You can find out by watching this hilarious parody, a series of five… MORE
Philosophical Fashion Photography
Philosophical Fashion Photography
Nathan Jolliffe by Thom Kerr is 'Plato's Muse'
According to Plato, the philosopher’s role in society is to enlighten others with the knowledge necessary to understand the world rather than to remain chained in a cave with a limited perception of reality.… MORE
Brazilian Funk Photography
Brazilian Funk Photography
Vincent Rosenblatt's Photos of Rio de Janeiro's Youth Subculture
Vincent Rosenblatt’s photos of Brazilian youth in Rio de Janeiro’s impoverished and notoriously violent Favelas were featured in an exhibit at 'La Maison Eurepeenne de la Photographie.'  Far from Rio’s… MORE
Razor-Sharp Men's Jewelry
Razor-Sharp Men's Jewelry
The Eddie Borgo Spring Summer 2011 Line in on the Cutting Edge
There is nothing dull about the Eddie Borgo Spring/Summer 2011 line of cutting-edge jewelry for men. Borgo gives street-cred to men’s accessories by incorporating grunge and punk iconography such as studs… MORE
Fashion-Forward Cyclist Gear
Fashion-Forward Cyclist Gear
River Viiperi & Simon Nessman Show Off Biker Duds in GQ Style China
Summer is almost here; that means that we’ll soon be treated to a parade of toned calves and quads brought to you by cycling fanatics in spandex, and there is nothing wrong with that. Models River Viipery… MORE
Unpretentious Paper Packaging
Unpretentious Paper Packaging
The CuldeSack El Poaig Olive Oil Looks Decievingly Simple
Spanish design house CuldeSack designed this unusual packaging for El Poaig, makers of the world’s most expensive extra-virgin Olive Oil. Unpretentious luxury packaging has been a leading trend ever since… MORE
Haute Couture Novels
Haute Couture Novels
Byzantine Fragments is an Haute Piece of Literature About Karl Lagerfeld
Whats the latest must-have luxury item? A couture coffee-table book by fashion designer and icon Karl Lagerfeld called Byzantine Fragments. The 52-page wonder is a collection of Karl Lagerfeld’s photographs… MORE
Controversially Cerical Scents
Controversially Cerical Scents
Eau de Couvent is Causing Commotion in the Blogosphere
The sensually clerical scent is called Eau de Couvent, or “Water of Convent,” and is quite the unexpected name for a perfume. The story behind this scent goes like this: taken with love, an enamoured… MORE
Star-Spangled Stilettos
Star-Spangled Stilettos
The Miss America Louboutin Heels are Super Hot
Christian Louboutin pays homage to American culture this Spring/Summer 2011 with the Miss America Louboutin heels. The 6 inch heel and 2 inch platformed peep-toes were revamped in red, white and blue and… MORE
Oversized Lens Installations
Oversized Lens Installations
The Luzinterruptus Art Collective Hipsterizes a Madrileno Monument
Luzinterruptus, the urban installation art collective from Madrid, propped oversized hipster sunglasses on a Madrileno monument, the Puerta de Alcalá, as an art project. Usually, Luzinterruptus intervenes… MORE
Pajama-Inspired Fashion
Pajama-Inspired Fashion
Miu Miu 2011 Resort Collection Features Separates Inspired by PJs
Every stylist and self-proclaimed fashionista cringes at the thought of wearing PJs in public, yet the fashion crime has been rampant in grocery stores and university campuses, and even in the Miu Miu… MORE
Botanical Human Hybrids
Botanical Human Hybrids
The Tati Cotliar T Magazine Series by Richard Burbridge is Full of Florals
The Tati Cotliar T Magazine 2011 summer issue celebrates the arrival of spring with a colorful display of botanical fashions shot by Robert Burbridge. Stylist Robbie Spencer transformed model Tati Cotliar… MORE
Striped Couture Cocoons
Striped Couture Cocoons
Coco Rocha in Jean-Paul Gaultier for Elle Quebec May 2011
Fashion lovers in Montreal can hardly contain themselves with excitement for the upcoming exhibit dedicated to legendary fashion designer Jean-Paul Gaultier, with the Elle Quebec May 2011 edition adding… MORE
Intricate Megaphone Amps
Intricate Megaphone Amps
The iPhone Ceramic Megaphone Amplifier is Rustic
Apple fans can’t get their hands on enough accessories for their favorite gadgets, so it’s a good thing talented industrial designers keep them satisfied with innovative designs such as this ceramic megaphone… MORE
Futuristic Architectural Lenses
Futuristic Architectural Lenses
These Ketevane Maissaia Thierry Lasry Frames are Truly Unique
These featured Ketevane Maissaia Thierry Lasry frames will definitely provide plenty of unique looks when sported. Ketevane Maissaia, the design laureate of the IFM (French institute of fashion), designed… MORE
Cultural Fashion Fusion
Cultural Fashion Fusion
East Meets the Old West in This Vogue China May 2011 Editorial
Western society has always fetishized Oriental culture and drawn inspiration from eastern traditional imagery. Ethnic influences and romanticized oriental imagery are so omnipresent that we tend to forget… MORE