Italian aperitif brand Aperol has announced the launch of the 'Aperol Spitz Kit,' its first-ever NPD in the UK. As the name suggests, this new product offering will come in the form of a portable kit featuring a 35cl bottle of Aperol and a 37.5cl Cinzano Prosecco D.O.C, allowing fans of the pre-dinner cocktail to mix and enjoy while on the go.
According to the company, the 'Aperol Spritz Kit,' presents an ideal way to introduce new customers to the popular branded cocktail as it comes at a lower price tag than a full bottle of Aperol and provides them all the necessary ingredients in one compact and stylish package.
"The Aperol Spritz is a firm favorite for consumers looking to add an Italian twist to any picnic or gathering," explains Sandra Brunet, the marketing director at Campari Group UK, which is why the company has decided to make this classic cocktail even more convenient for customers to enjoy.
On-The-Go Cocktail Kits
Aperol Has Annouced the Launch of the 'Aperol Spritz Kit' in the UK
Trend Themes
1. Portable Cocktail Kits - There is an opportunity to develop more portable and convenient cocktail kits that offer a complete cocktail experience.
2. NPD in Liquor Industry - Introducing new and innovative products like these could drive more sales and attract a new customer base.
3. On-the-go Beverages - Creating drinks that are easy to enjoy while on the go can be a disruptive innovation opportunity in the beverage industry.
Industry Implications
1. Food and Beverage Retail - Supermarkets can attract busy customers by stocking on-the-go cocktail kits.
2. Travel Industry - Introducing compact and portable cocktail kits could be a unique and convenient offering to travelers, particularly in airports or on airlines.
3. Cocktail Bar Industry - Cocktail bars can offer portable cocktail kits for purchase, providing customers with the opportunity to enjoy their favorite cocktails at home or on the go.