El Bandarra's smooth, balanced Al Fresco and its complex flavors can be appreciated alongside the contents of an aperitif kit that was created at a time when travel is limited. The classic Al Fresco aperitif combines rosé Grenache wine and Mediterranean botanicals like orange, cherry blossom and grapefruit for a taste that's described as "intense and refreshing." The soft, bittersweet aperitif can be prepared with tonic and an orange wedge for the perfect serve.
To help people feel as if they're enjoying a holiday in Barcelona, the brand created a kit that contains sand, souvenirs to share with friends, a receipt for an overpriced paella and more. Knowing that people are craving new experiences yet the future of foreign travel remains uncertain, El Bandarra created an experience that inspires a sensory escape.
Wanderlust Aperitif Kits
El Bandarra's Kit Shares Sand, Souvenirs and a Bittersweet Drink
Trend Themes
1. Staycation Kits - Creating curated kits that allow individuals to feel like they are on vacation without leaving home.
2. Mediterranean-inspired Beverages - Developing alcoholic beverages that incorporate botanicals and flavors inspired by the Mediterranean.
3. Virtual Travel - Offering virtual travel experiences for individuals who are unable to physically travel.
Industry Implications
1. Alcohol and Beverage - El Bandarra's aperitif kit demonstrates a market opportunity for curated drink experiences.
2. Travel and Tourism - El Bandarra's aperitif kit shows an opportunity for the travel industry to pivot to virtual travel experiences and destination-centric products.
3. E-commerce and Subscription Services - Creating subscription services for staycation kits or virtual travel experiences can provide consumers new ways to experience travel and adventure.