Although there are many two-in-one haircare products on the market formulated to fight dandruff-causing fungus and support scalp health, D2C brand Flakes is passionate about keeping anti-dandruff shampoo and conditioner separate.
The brand's cooling peppermint shampoo formulated with a rich concentration of pyrithione zinc works synergistically with a moisturizing conditioner with MCT oil to restore hair health and fight flakes. Free from sulfates, parabens, PEGs and harsh ingredients, this potent haircare duo is 100% naturally fragranced for a soothing multi-sensory shower experience. While the shampoo contrasts warm and woodsy cedar with fresh and invigorating mint, the conditioner caps off a refreshing shower experience with yuzu-basil.
The brand's Flakes Complete Bundle pairs these foundational scalp health products with a scalp brush for circulation-boosting massages and buildup removal.
Synergistic Scalp Haircare
Flakes' Anti-Dandruff Shampoo and Conditioner Work Together, Separately
Trend Themes
1. Ingredient-driven Formulations - Products leveraging specific active ingredients for targeted treatments are capturing consumer interest in effective, personalized haircare solutions.
2. Natural Fragrances in Haircare - Haircare products featuring naturally derived scents are appealing to customers seeking holistic experiences and avoiding synthetic additives.
3. Scalp Health Focus - A burgeoning emphasis on scalp health is driving innovation in products designed to enhance circulation, reduce buildup, and overall scalp wellness.
Industry Implications
1. Personal Care - Innovations in ingredient transparency and natural formulations are transforming the personal care sector by appealing to health-conscious consumers.
2. Direct-to-consumer - D2C brands are gaining traction by offering specialized, high-performance products with direct consumer outreach and engagement through digital platforms.
3. Natural and Organic Products - The natural and organic products industry is expanding rapidly as consumers seek cleaner, environmentally friendly alternatives for their personal care needs.
