As part of its summer promotions for its cider products, Somersby found a unique way to shared an animated GIF with the world.
For a full 24 hours, Somersby Cider launched a 'Live-Action GIF' starring Lord Somersby performing a repetition of animated movements over a livestream. In order to view the live GIF, fans could tune into the website in order to see the GIF-like movements happen before their eyes. A typical motion from Lord Somersby included taking a sip from the drink, while he was given breaks to chat directly with viewers from time to time.
Following this Live-Action GIF stunt, Somersby Cider will be launching the same format with a new guest, as based on viewer votes. Candidates include penguins, yetis and select Portuguese celebrities.
Live-Action Gifs
The 'Citrus Life GIF' from Somersby Recreates the Actions of an Animated GIF
Trend Themes
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Industry Implications
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