WanKu is a herbal tonic that is being marketed as the 'Andes Mountains Healing Water.'
WanKu is based on a traditional herbal infusion made using more than 20 herbs and flowers indigenous to the Andes Mountains. This healing water is consumed by locals every day to promote digestion and provide anti-inflammatory support. The Andes Mountains Healing Water is said to taste like a refreshing tea with strong aromatics and a hint of lime.
WanKu's founders, Juan Giraldo and Nicolás Estrella, learned of the drink while travelling the southern part of Ecuador where they met local farmer Don Miguel Tambo. Don Miguel showed the boys how he prepared the tonic every day and the idea to market the product to US consumers struck the group. WanKu is now seeking funding on 'Pieshell' to assist with production and distribution.
Healing Herbal Tonics
WanKu's Blend of 20 Herbs is Known as the Andes Mountains Healing Water
Trend Themes
1. Herbal Tonics - The rise of herbal tonics as a natural healing alternative offers an opportunity for companies to develop innovative products with unique blends of herbs and flowers.
2. Digestion Support - The demand for digestive health products like Andes Mountains Healing Water opens up avenues for new formulations that promote gut health and provide anti-inflammatory support.
3. Cultural Ingredients - The increasing popularity of products like WanKu highlights the opportunity to explore the use of indigenous herbs and flowers from specific regions, tapping into their cultural significance and potential health benefits.
Industry Implications
1. Beverage Industry - Beverage companies can capitalize on the popularity of herbal tonics by creating and marketing their own unique blends of herbs and promoting their health benefits.
2. Functional Foods - Functional food companies can revolutionize the digestive health market by incorporating herbal tonics into their products, offering consumers a convenient way to improve gut health.
3. Natural Health Products - The natural health product industry can explore the use of unique cultural ingredients, like those found in Andes Mountains Healing Water, to develop innovative products that cater to specific health needs.